Office chair research report, analysis of development prospects and status quo of China's office chair industry
Chinese office chairs are gradually moving towards the world. Today's office chairs have undergone earth-shaking changes. The level of consumer demand for office chairs is constantly increasing. The value is reflected from the initial use and function to personality and psychological value. Enjoy the fun of work. .
It is estimated that an office worker uses an office chair for more than 8 hours a day, and some software development engineers use it even longer. It can be seen that the quality of an office chair has a great impact on the health and safety of users .
Analysis of the status quo of the office chair industry:
As office chair manufacturers belong to the traditional manufacturing industry, the market entry threshold is low, and the market competition pattern in the industry is scattered. At present, the main enterprises in the industry include Henglin Furniture, Yongyi, Lamex, Lianyou, etc., among which Henglin Furniture and Yonglin Art is the two largest companies in China's office chair market share. As consumers pay more and more attention to the comfort, durability and safety of office chairs, various companies accelerate the research and development process of multi-functional and intelligent products, the technical barriers of the industry increase accordingly, and the market concentration is expected to improve further. In 2019, the output of office chairs in China reached 336 million pieces.
The strict quality requirements and strict qualification certification of international buyers have promoted the rapid growth of China's high-end seat manufacturing enterprises. They are in line with international standards in terms of production scale, R&D design, manufacturing technology, cost control, and management systems, and their competitiveness continues to increase. . The accumulation of core technology and the improvement of product added value have begun to change the low-cost development model and the end position of the industrial chain of Chinese seat companies in the past, accelerated the speed of industrial transformation and upgrading, and created more opportunities for the development of the industry.
Under the influence of national policy guidance and market rules, the industrial clustering trend of China's furniture manufacturing industry is obvious. Most furniture companies are concentrated in coastal provinces such as Guangdong and Zhejiang, and Anji, Zhejiang has become an internationally renowned seat production base.
Office chair market prospect trend forecast:
The epidemic is under control, home offices are gradually increasing, and the number of new business entities across the country continues to remain above 20 million. These three driving factors will continue to drive the growth of China's office chair market demand. It is estimated that the market demand for office chairs will reach 351 million pieces by 2025.
In the future, China's office chair industry will develop in the direction of industrial agglomeration, specialized division of labor, high-end and green products, high-efficiency production, and rapid marketization of R&D. The profit model will shift from traditional mass OEM production to independent R&D and branding The mode of industrial organization will change from "supply chain integration of manufacturing links" to "integration of the overall industrial chain and value chain".
