Where is the "fragrance" of the gaming chair
E-sports chair, a professional seat originally limited to professional e-sports players, has recently been favored by ordinary consumers and has become a new "standard equipment" for many young people's home decoration. Not long ago, a consumer trend report released by the Tmall Life Research Institute showed that gaming chairs, along with dishwashers and smart toilets, are becoming the "new three major pieces" of Chinese families.
The popularity of gaming chairs reflects people's new needs for home life under the background of consumption upgrades: young people generally hope to have a complete set of professional gaming equipment and a "gaming room" of their own. At the same time, due to the sporadic spread of the epidemic, people spend more time working at home and entertaining online, and the demand for comfortable seats has also increased. The consumer group of gaming chairs has gradually spread from professional players to ordinary consumers.
From the perspective of industry development, in 2022, the scale of China's e-sports market will reach 167.3 billion yuan, and the scale of e-sports users will reach 506 million, and both will continue to maintain stable growth. This means that while e-sports games and competitions are popular, e-sports chairs will also have a larger market space.
However, one thing that cannot be ignored is that at present, Chinese e-sports chair manufacturers are still mainly small and medium-sized enterprises, the product quality is uneven, and the market is still in its infancy. According to the data from Tianyancha, as of now, there are more than 760 companies related to gaming chairs in my country. Entering companies include professional gaming chair brands, office seat manufacturers and large home retail brands. At the same time, many internationally renowned e-sports chair brands are accelerating their deployment in the Chinese market, firmly locking in the high-end market in China.
In this context, how Chinese e-sports chair brands break out of the encirclement and get a piece of cake in the fierce market competition will test the company's product design concept, brand promotion ability and marketing methods.
It is necessary to further segment the market to meet the consumption needs of different groups of people for gaming chairs. For professional e-sports players, first-line brands with complete functions, advanced designs, and high brand awareness must be their first choice. For this part of the group, enterprises should further develop ideas, increase innovation, improve product functions and systems, continue to follow the road of brand development, and continue to exert force in the high-end market. For ordinary players, enterprises should make personalized adjustments according to the home consumption environment, and continuously improve the comfort and experience of products through the application of new technologies, new designs, and new materials, so as to meet consumers' diversified needs for e-sports home products. Realize the perfect fusion of "e-sports fever" and "home furnishing trend".
It is necessary to strengthen cross-border integration and be at the forefront of fashion. It looks like a racing chair, with its own lights and massager. Through cross-border cooperation, limited editions and joint models are launched... Today's gaming chairs are endowed with more trendy elements and viewing functions, and are no longer simple. The chair is more like a cool "big toy". At present, some e-sports brands in China are cooperating with traditional furniture manufacturers and e-commerce platforms to jointly explore new paths for the development of the e-sports home furnishing industry. In the future, companies will continue to work hard on product design and development according to new market demands and consumption characteristics, so that gaming chairs will truly become a new choice for young people to pursue a fashionable and avant-garde lifestyle.
